To develop brand identity for Sidekick, a podcast focused on investment conversations through the lens of a supportive companion. The objective was to create an identity that conveys knowledge and cutting-edge insights in the investment industry, while maintaining an approachable sidekick dynamic.
The design process began with research into financial podcasts, gathering inspiration and analysing their visual approaches. Through close collaboration with senior designer, we developed a distinctive visual identity that balances professionalism with accessibility.
The design solution centers on a unique symbol that integrates superhero mask into a microphone, creating an immediate visual connection to both podcasting and the sidekick theme. Bold typography ensures strong visibility across podcast platforms, while a clean, minimal aesthetic makes investment topics feel approachable.
This identity effectively distinguishes Sidekick in the crowded financial podcast space while maintaining strong visual appeal.
